A different kind of partnership

Not an
Influencer.

I have never recommended a product I did not buy myself. I have never promoted something for money I did not believe in. I never will. If you are looking for an influencer — you are in the wrong place. If you are looking for something more interesting, keep reading.


The influencer model is broken. You know it. I know it. The audience knows it. Paid posts that pretend not to be paid. Products sent for free in exchange for "honest reviews" that are never negative. Follower counts that mean nothing and engagement rates that are bought.

I am not doing that. Not because I am virtuous. Because it does not work anymore, and because I find it genuinely dishonest.

"I wish I had a commercial partnership with some of these brands ten years ago — because I do not know how many people already bought a product because of me, from my friends in Austria to Argentinian friends to Silicon Valley."

That is what authentic reach looks like. Not paid posts. People seeing you use something for real, hearing what you think about it for real, and deciding to get one.


The difference
Typical influencerWhat I do
Received product for freeBought privately, often years ago
Paid per postOne flat partnership — product supply + annual fee
Required to post X timesI post when I have something real to say
Must say positive thingsI say what I actually think
Audience knows it's an adAudience knows I mean it
Conversion rate: lowConversion rate: friends actually buy it
Relationship: transactionalRelationship: decade-long exclusive

The model

I have chosen ten areas of life that define how I live and work. For each one, I use one product — the best one I have found, the one I kept coming back to for years. I am looking for one brand per category to make the relationship official.

You supply me with what I already use. I give you a decade of exclusive placement in an emerging movement — not on the fringe, but at its center. And you get early access to whatever comes next.

The audience I am building is not large yet. It will be. The people already reading this are founders, executives, AI builders, and athletes who make real purchasing decisions and who recommend things to people who trust them.

If you want to know more: read my setup →


If this sounds interesting — let's talk.

I will reply personally on WhatsApp. Nothing automated, no sales funnel.